The future of technology may be the Good Enough
There’s a technological revolution going on, but it’s not a revolution of faster, stronger and better. Instead it’s a revolution of cheaper, simpler and better.
High quality product are no longer necessarily defined by how advanced they are, but how accessible. That is the conclusion of Wired Magazine’s article “The Good Enough Revolution: When Cheap and simple Is Just Fine”
The world has sped up, become more connected and a whole lot busier. As a result, what consumers want from the products and services they buy is fundamentally changing.
We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect.
These changes run so deep and wide, they’re actually altering what we mean when we describe a product as “high-quality.”
They give plenty of examples of successful technologies where accessibility is the virtue, but their prime example is Pure Digital’s simple camcorder Flip Ultra.
With the Flip Ultra you can’t zoom, you can’t adjust color, it has only a tiny viewing screen and lousy resolution, but it is also small, cheap and easy to use.
And two years after its release it already command 17 percent of the camcorder market.